In part 1 and part 2 we explored the different types of startups (consumer, enterprise, SMB etc.) and the various marketing roles. In part 3, we delve deeper into understanding the stages of a company and how your experience can vary significantly depending on the stage of the company you choose to work at. From early-stage startups to public companies, each stage offers unique opportunities and challenges. What kind of startup is right for you?...
Now that we’ve talked about the various types of customers and how it will influence your marketing, let’s talk about your role. What kind of marketer are you? If you do a search for Marketing at Meta, you’ll be greeted by a dizzying array of choices (147 to be precise on an average Sunday evening): Growth Marketing Analyst, Internationalization — Director, Product Marketing, Ads Interfaces & Customer Experience — Corporate Communications Director, Ads — Channel Marketing Manager, Regional, SMB — Brand Marketing Manager etc....
As a Growth & Marketing person, who has worked at Facebook, LinkedIn and startups like Fivestars (YC W11) I’m often asked how to get into marketing. It is both an easy and hard question to answer because marketing means different things to different people, and it differs by company. In this first post I want to highlight some of the differences by company types: Consumer, Enterprise, SMB to help you think through potential options....