In part 1 and part 2 we explored the different types of startups (consumer, enterprise, SMB etc.) and the various marketing roles. In part 3, we delve deeper into understanding the stages of a company and how your experience can vary significantly depending on the stage of the company you choose to work at. From early-stage startups to public companies, each stage offers unique opportunities and challenges.
What kind of startup is right for you?
Startups are generally categorized into four stages based on their financing:
- Early stage: No funding to series A
- Mid stage: Series B and C
- Late stage/Pre-IPO: Usually series D and above
- Public: Combining Public and Pre-IPO here for simplicity
Having worked at various stages from founding to IPO across four different companies, I have developed a simple framework to help you navigate your career choices. This framework revolves around three pillars: Impact, Money, and Experience.
The Company Stage Tradeoff — 3 Pick 2
Impact
At this stage, your role significantly influences the company’s survival and potential growth. Your daily contributions are vital, and you likely resonate with the company’s mission, resulting in a fulfilling role.
Experience
This pillar focuses on your personal growth, enhancing your skills, knowledge, and building a network of mentors and peers. Working for a recognizable company at this stage can further propel your career.
Money
This aspect considers the financial rewards you can reap at different stages. While early-stage startups offer potential high rewards, they come with higher risks compared to pre-IPO and publicly traded companies.
Understanding Different Stages
Early Stage Startups: Ideal for those seeking a significant impact and willing to invest time and energy. Though the financial rewards might be less, the equity grants can be substantial, offering massive leverage as the company grows.
Mid Stage Startups: Offers a balance between impact and financial stability. You can enjoy a broad role while being surrounded by mentors and peers who facilitate your growth.
Pre-IPO and Public Companies: These companies are recognizable and offer a rich learning environment with developed functions and strong talent. They provide financial stability and liquidity, making them attractive for those prioritizing financial rewards.
The Special Case of High Growth Startups
Every once in a while, there’s a startup out there that defies gravity. Dropbox, Stripe, Segment, Slack. When you see a company like this, just get in.
“If you’re offered a seat on a rocket ship, You don’t ask what seat. You just get on.” — Sheryl Sandberg
For more inspiration, you can explore the breakout list to find interesting companies.
This concludes the three-part series. Feel free to share your thoughts or connect with me on Twitter @hlth or LinkedIn.